With innovative products born from the excellence of Chinese manufacturing, AURORA stood proudly among the world’s leading brands, declaring to the global
market: “AURORA is an international brand rooted in China and serving customers worldwide.”Over the past year, AURORA has begun to make its mark in Southeast Asia, the Middle East, Japan, and Korea, steadily expanding its global footprint.
As one of the industry’s most influential platforms, SEMA provided AURORA’s R&D and marketing teams with a front-row view of emerging global trends in design, technology, and consumer demand —insights that will be instrumental in shaping our future innovations and global roadmap. Meanwhile, the exhibition allowed us to connect with premium distribution and channel partners from around the world, laying a strong foundation for our next phase of international growth.
During the show, AURORA’s leadership, R&D, and marketing teams joined forces with our overseas colleagues to engage deeply with partners from North America, Asia-Pacific, the Middle East, and beyond—exchanging perspectives on technological innovation and evolving market opportunities within the automotive film industry.
We extend our heartfelt thanks to all our partners for their continuous trust and support. AURORA now shines on the world stage with a growing global network of friends and partners. The journey has just begun —the future will be even brighter. “See you at SEMA 2026!”